FOR FOUNDERS
You see the bottleneck before it costs you.
The numbers that matter, in front of you every morning.
The software big companies pay crores for can now be built for you.
Salesforce, SAP, and the rest were built for companies with hundreds of people and budgets to match. You have been quoted lakhs for software that almost fits, then charged again for every new person who logs in. That maths has changed. The same tools can now be built around exactly how your business runs, for a fraction of that, in weeks. And they belong to you.
- Built for your workflow, not a template you bend yourself around.
- One price, agreed in writing before we start. No per-seat meter.
- You own the software and the data. We hand over everything.
Custom built systems that are safe, secure, owned by you, and maintained by us.
We are fast because we never start from zero.
Every business needs the same foundations: customers, suppliers, products, stock, transactions, documents, payments, and who is allowed to see what. We built that core once, properly, and we keep it. When you come to us, we are not writing your software from scratch. We are shaping a core that already works around how your business actually runs, then adding only the parts you need.
- The core is built and tested. Your build starts on top of it.
- Modules get added only where your business needs them.
- Industry packs for manufacturing, trading, distribution, packaging, import, export and retail mean we already know your workflow.
That is the honest answer to how a build costs a fraction of what you were quoted, and takes weeks instead of a year.
Built to be secure, and to outlast us.
Proper access control, encrypted and backed up data, real cloud infrastructure, and a WhatsApp number that answers when something breaks. You own the code and the data, documented and handed over whenever you ask.
Hearing about AI everywhere and not sure what it means for you?
That is normal. Most owners we meet feel exactly the same. Here is the honest version: you do not need to understand AI. You need to see what it does for your business, in plain terms, with a price and a payback. That is our job. Yours is running the business.
Which part of your business would you hand over first?
FOR OPERATORS
Your inventory updates itself.
No more 9 PM stock counts. No more guess-orders.
FOR TEAMS
Your team stops chasing the same 6 things.
One place everyone checks. The same answer for everyone.
FOR STUDIOS
A site that actually sells.
Built around how your buyer decides, not a template.
We run our own products on the same systems we sell.
Not slides. Not demos. Live products, built here, running right now.
If we can build and run these, we can build yours.
- 24
- builds shipped
- 4
- live products running
- 13
- industries covered
What we build, and what we never touch.
Some things are worth building for you. Some things already work and should be left alone. Here is the honest split.
We build
- Your CRM, pipeline and follow-up
- Ops tools, dashboards and daily numbers
- Customer, dealer and partner portals
- Quotations, orders and workflow
- WhatsApp assistants that answer and book
We integrate, never replace
- Tally, because your CA already knows it and it works
- GST filing and e-invoicing, through authorised providers
- Payments, through regulated rails like Razorpay
- WhatsApp, through the official Meta API
- Statutory payroll filing
Anyone who offers to replace your Tally is selling you a problem you do not have.
Or find your kind of business: manufacturer, trader, distributor, retailer, importer, exporter, packaging.
24 BUILT · MORE COMING
What kind of tool would change everything for you?
Pick a lane, or scroll. We have built tools for every kind of business.
BY OBJECTIVE
BY INDUSTRY
LIVELIVELIVELIVE
Built to replace the studio shoot entirely.
Brand-consistent creative, every single post
Every reply, one inbox
Magazine-grade shoots, no photographer
Doubles consult-to-purchase rate
Cuts inventory checks to zero
Reduces no-shows by half
Sees the day before it goes sideways
Replaces six WhatsApp groups
Books a third more chairs without a receptionist
Prices every car overnight
Turns parents into paying members
Personalised bottles in under 90 seconds
Catches member churn 30 days early
Sixty-four years, finally online
Anxiety down to zero, retention up
Plans the season in one screen
Filters out 80% of bad leads
Turns 280K followers into 1,200 members
Made-to-order without the back-and-forth
A brand that reads like a strong cup
Fills three trips a year, on autopilot
Custom cakes, briefed and queued
Weekly parent updates, written in their language
+ MORE COMING
CURRENTLY BUILDING
UPDATED MONTHLY
What's on the workbench this month.
IN PROGRESS
A pricing engine that takes overnight market data and prices 60+ products by the time the team arrives at 9am.
B2B TRADE · MUMBAI
IN PROGRESS
A WhatsApp agent that takes catering inquiries, qualifies the event, and quotes within the same conversation.
QSR · DUBAI
IN PROGRESS
A founder dashboard that pulls revenue, costs, and inventory across three locations into one screen, updated hourly.
WELLNESS · BANGALORE
We build the small tools that quietly make a business better.
Most businesses don't need more advice. They need someone to sit with them, find the bottleneck, and build the thing that fixes it. That's our work.
Sometimes the answer is a dashboard. Sometimes a customer-facing tool. Sometimes a workflow nobody's mapped yet. We figure out which, then we ship it.
What we bring that AI alone doesn't.
01
Taste
AI makes rough drafts. We ship work you would actually pay for.
02
Judgment
Ten years of running businesses tells us what's worth building.
03
Fit
Tools that fit how your business actually works. Not the other way.
04
Ownership
Everything we build is yours. Handed over, explained, built to grow.
How it works. Three steps, no mystery.
01
Show us how you run.
A free thirty-minute call. You talk about your business, we listen. No deck, no jargon.
02
We hand you the plan.
The two or three things worth building first, what each costs, and what each saves. In writing. You keep it whether you hire us or not.
03
We build. It goes live.
A fixed price agreed before we start. A working tool your team actually uses, not a report. You own everything we build. And if your first tool is not live and working within thirty days, you do not pay. Small tools can be live in as little as seven days.
What we build with.
The tools change every month. The judgment doesn't.
The same tools serious software companies build on. You never have to touch any of it.
DESIGN
Figma
FramerBUILD
Claude
ChatGPT
Gemini
Claude Code
Cursor
Next.js
React
Vercel
GitHub
Supabase
PostgreSQL
Resend
CloudflareOPS
n8n
Zapier
Make
PostHog
Linear
Notion
Google Analytics
WhatsApp
Meta Ads
Google Ads
LinkedInStraight answers to the questions everyone actually has.
Figuring out AI for your business? You are not doing it alone.
We are building a room of founders, directors and CXOs helping each other work out what AI actually does for a business. Real questions, real answers, no noise. It is free, and Anish curates who gets in.
Join the communityWhat could you build next?
Still not sure where to start? Talk to us.