TOFU MACHINE
Top of funnel
- Landing page A/B testing
- Tour booking flow
- WhatsApp lead capture
- UTM and source attribution
- First-30-day onboarding sequence
Tracks every lead from impression to invoice.
HIVEDESK
Stop guessing why members leave.
A coworking operating system that runs the floor, profiles every member, and tells the owner where the revenue actually leaks.
84 active members12 rooms booked todayAvg stay 7.2 months
POSSIBILITY STUDY · 10
Six different tools. None of them talk to each other.
A possibility study. We built this concept end to end as a working prototype, inspired by the real operational bottleneck of a neighborhood coworking space. The same system can be commissioned, customized, and shipped to your business in 22 days.
Sound like your business? Coworking spaces. Studios with memberships. Any space-based business losing track of who is in and who is leaving. The pattern is the same.
We have already imagined this. Let's explore yours →
LIVE · FLOOR STATUS · UPDATED EVERY MINUTE
08 NOV · 14:32 IST
0
Active members
Of 96 seats
0
Rooms booked today
Of 18 rooms
0
Hot-desks taken right now
Of 84 hot-desks
Rs. 0.0L
Lakh MRR
Up from 3.1
THE NUMBERS DIDN’T LIE
70% occupancy. 4-month average stay. A whiteboard for room bookings.
Amit’s 120-seat floor in Indiranagar lives in the middle of Bangalore’s tech churn. Members are WeWork-trained. They expect a slack channel, a working calendar, an espresso machine that does not run out at 4pm. The supply side of the business is being judged by SaaS standards.
The operator was running on Excel and goodwill. Renewals were chased on WhatsApp the day they lapsed. He did not have a member problem. He had an instrumentation problem. You cannot fix what you cannot see.
0
Analytics dashboards
0
Automated followups
0
Churn predictors
Two problems pretending to be one.
Filling the pipeline and keeping people past month four require completely different machinery. We built both, separated cleanly.
THE OPERATING SYSTEM
One dashboard. The whole floor. In real time.
Indiranagar HQ · Monday, May 11 · Live snapshot
WHAT 4-MONTH CHURN ACTUALLY LOOKS LIKE
100 members in January. 38 in May.
The cohort visualization Amit had never seen. Below is January’s intake, watched across five months. Bars shrink as the month progresses. We built this view first because seeing the leak is half the fix.
0
Jan
0
Feb
0
Mar
0
Apr
0
May
Once Amit could see it, the conversation with members changed.
DETAILS
The small things people actually feel.
0%→0%
Occupancy
0mo→0mo
Avg member stay
+0%
MRR in 90 days
0→0
Dashboards
ABOUT THIS BUILD
Built in 22 days. Custom dashboard, member CRM, room booking with capacity logic, churn scoring model trained on 18 months of his old Excel exports, Razorpay integration for renewals, WhatsApp Business API for nudges. Replaced six tools and a whiteboard. The hardest part was the data import. The most useful part was the at-risk list.
- Client
- HiveDesk · Indiranagar HQ
- Industry
- Coworking
- Location
- Bangalore
- Timeline
- 22 days
- Year
- 2025
Capabilities
- Custom dashboard
- Member CRM
- Room booking system
- Churn scoring model
- WhatsApp Business API
- Razorpay integration
NEXT STUDY
Malabar Spice House
Heritage exporters who didn’t need a tool. They needed a website that smells like Kochi. →