OUD & EMBER

A fragrance that knows your name.

Seventy percent of inquiries arrived online, and the atelier magic did not survive twenty WhatsApp messages. Now an eight-question quiz finds the scent and shows the customer a bottle with their name on it.

View the buildSee the build →
Ornate Arabian perfume bottle catching warm gold light

STUDY · 09

Fifteen scents. Every customer asks which is for me.

We built this as a working prototype, inspired by the real bottleneck of a bespoke perfume atelier. If this sounds like your business, we can build and ship your version in about 11 days.

Sound like your business? Bespoke perfumeries. Custom blends. Any taste-led product business with a quiz to give. The pattern is the same.

If this sounds like your business, let's build yours →

Start a conversationLet's explore possibilities
Raw oud wood chips arranged on dark velvet, dramatic side light

THE HOUSE

Built on heritage. Lost in translation online.

Nadia is a third-generation perfumer. Her atelier in Al Quoz is where custom blends are built in person, across 90-minute consultations. Glass droppers, chilled rose water, notes rebalanced until something settles.

Seventy percent of her inquiries arrive online. The magic does not survive twenty messages on WhatsApp, so customers ghost. The atelier was never the bottleneck. The bridge to it was.

An atelier doesn’t need a website. A digital atelier does.

THE FIND YOUR FRAGRANCE TOOL

Eight questions. One fragrance. Yours.

Question 03 / 08

Which world feels more like home?

Soft rose petal evoking the smell of rain

Petrichor

Rain on warm stone.

Glowing amber resin chunks

Amber & Wood

Resin, oud, late afternoon sun.

Pick what calls to you. There are no wrong answers.

Layla

Saffron, Damask Rose, Oud

Saffron Hour

Saffron, Amber, Tobacco

Ember Veil

Smoked Oud, Sandalwood, Vanilla

THE LIBRARY

Fifteen scents. Forty-seven notes. Infinite combinations.

Saffron threads scattered on black marble
Saffron
Single rose petal with morning dew on dark velvet
Rose Taif
Glowing translucent amber resin chunks
Amber
Cardamom pods and vanilla beans on dark stone
Cardamom

And ten more, each sourced from its origin: Cambodian oud, Bulgarian rose, Omani frankincense, Mysore sandalwood…

THE RESULT

She doesn’t pick a perfume. The perfume picks her.

After the quiz, the customer sees a finished bottle with her name on the label, a scent name generated from her answers, and the full note pyramid. She can order it right there. The conversion happens in the imagination, before she has even smelled it.

8

Questions

47

Note combinations

1

Fragrance, named for you

Arabian perfume bottle with NADIA engraved on the gold label
Atmospheric perfumer's atelier shelves of amber bottles in warm light

Some things were always meant to be touched, smelled, breathed.

We didn’t replace the atelier. We built its threshold.

0→20

Messages per inquiry before purchase intent

+0%

Qualified atelier consultations

0 min

Average quiz completion time

0%

Quiz to purchase conversion

ABOUT THIS BUILD

Built in 18 days. A custom quiz engine, an AI-generated bottle visualisation for each customer, a WhatsApp handoff for atelier bookings, and Stripe for direct purchases. Designed closely with Nadia, to honour the heritage of the house while opening a digital front door.

Client
Oud & Ember
Industry
Bespoke Perfumery
Location
Al Quoz, Dubai, UAE
Timeline
18 days
Year
2025

Capabilities

  • Custom quiz engine
  • AI bottle personalization
  • Catalog with story pages
  • WhatsApp atelier handoff
  • Stripe checkout
  • Inventory sync

The atelier magic does not survive twenty WhatsApp messages.

OUD & EMBER · CONCEPT

NEXT STUDY · 010

HiveDesk

Member retention reimagined →