FOR D2C BRANDS
One of 13 industries we build for
Your ads work. Your margin doesn't.
The leak isn't your ad spend. It's everything after the click. Returns you eat, carts that die, spend you can't trace. We build the system that closes the gap between a click and a kept rupee.
WHAT AN AVERAGE MID-SIZE D2C BRAND LOSES AFTER THE CLICK, EVERY MONTH
₹0
Returns, dead carts, and spend you can't trace. Money that already cleared your ad account.
THE DAY NOW
You're not losing money on the ad. You're losing it after.
Every founder has the dashboard that says the campaign worked. Few have the one that says where the money went next. Here is the day as you actually live it.
THE RETURN
It costs you twice
A COD order ships. The customer changes their mind at the door. You pay the courier both ways and the product comes back creased. Nobody checked the order was real.
₹180 to 350 lost per returned COD order
THE DEAD CART
It died quietly
Someone added three items, reached checkout, and left. No follow-up went out. By evening they have forgotten your brand exists, and you will pay an ad to reach them again.
around 70% of carts abandoned
THE BLIND SPEND
You can't trace it
Meta reports one number. Shopify another. Your accountant a third. You scale on ROAS and still can't say what a sale truly costs after returns and shipping.
real CM2 unknown on most orders
THE LOST REGULAR
You bought them once
A happy customer ordered in March. No reason to return was ever sent. So you go back to Meta and pay full price to acquire someone you already had.
re-buying customers you already own
THE DAY WITH THE SYSTEM
Same day. Same orders. Nothing falls through.
Not another tool to log into. One connected system that watches the parts you can't, and acts before the money leaves.
CONFIRMED FIRST
Every COD order checked
The moment a COD order lands, an agent reaches the buyer on WhatsApp to confirm. Fakes and second thoughts get caught before the courier moves.
RTO cut, not absorbed
BROUGHT BACK
Dead carts revived
The visitor who left at checkout gets a message showing the exact items they looked at, with a reason to finish. Automatically, within the hour.
12 to 18% of lost carts recoverable
ONE HONEST NUMBER
Real margin per order
Spend, shipping, returns and fees folded into a true contribution margin, by product and by pincode. You scale what actually pays.
CM1 and CM2 on every order
THEY RETURN
Repeat without re-buying
Past buyers get the right nudge at the right time, tied to what they bought. Repeat revenue you don't pay Meta for.
win-back running on its own
The leak was never the ad. It was the ten quiet things that happen after the click, and nobody owned a single one of them.
DEEPER DESIGNS · FOR D2C
THE BUILDS
Four working builds. Not slides about them.
01BEHAVIOUR RECOVERY ENGINE
It watches what each visitor looked at. Then it brings them back.
Most recovery messages say you left something behind. Yours shows them exactly what, the product they hovered on, with the photo, ready to buy in one tap.
- Tracks what each visitor browsed, added, and abandoned, live
- Sends a personalised WhatsApp with the actual items they viewed
- Times the nudge to intent, not a generic 24-hour blast
- Hands a hot cart to a human only when it is worth it
02PROFIT COMMAND
The one screen that tells you the truth about each order.
Not ROAS. Real contribution margin after returns, shipping and fees, broken down by product and by the pincodes quietly eating your profit.
- CM1 and CM2 on every order, live
- RTO by pincode, so you flag or pre-pay the worst zones
- Channel truth across Meta, Shopify and marketplaces in one view
- An alert when a winning product turns unprofitable
03COD CONFIRM AGENT
Catch the fake order before the courier moves.
The cheapest way to cut returns is to never ship the bad ones. An agent confirms every COD order in seconds, on the channel your buyer already lives on.
- Auto-confirms every COD order on WhatsApp or a quick call
- Flags address gaps and repeat-RTO numbers automatically
- Offers a prepaid nudge with a small incentive to switch
- Only the confirmed orders reach your packing table
04STUDIO ENGINE
Stop paying for shoots. Generate them.
A phone photo of the product on your packing table becomes a studio shot, a lifestyle scene, an on-model image. The whole catalogue, in an afternoon, in your brand's look.
- Raw product photo into studio, lifestyle and on-model shots
- Consistent brand look across the full catalogue
- Feeds straight into ads, listings and the recovery messages
- A new drop shot and live the same day, not next month
THE PAYBACK
Illustrative figures for a brand doing roughly ₹20L a month. We size the build to your real numbers in the first call.
WITHOUT THE SYSTEM
WITH THE SYSTEM
Ranges drawn from common Indian D2C benchmarks, not a single client. Your real figures decide the build.
Different brands. Different leaks.
Every D2C founder we meet is bleeding somewhere specific. Here is where, in their words.
Representative, not specific clients.
Half my COD orders in tier-2 come back. I had started treating it as the cost of doing business.
People fill the cart and vanish. I never had a way to bring them back that did not feel like spam.
Every channel told me a different number. I genuinely did not know which products made money.
I was paying Meta to win back customers who already loved us.
Every new drop meant a shoot, a stylist, a week gone. Small brand, big bill.
My team spent the whole day answering where is my order on WhatsApp.